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B2B Multichannel Marketing: Top Channels, Trends, and Challenges 57 percent of B2B marketers have said that creating an effective strategy is their top obstacle when it comes to multi-channel marketing, while 46 percent pointed to inadequate budgets and resources, with…

What will search marketing and search engine optimization (SEO) look like in 2024 — as generative AI and other factors continue changing the landscape of one of the primary technologies B2B brands use to be found and to help answer…

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? We asked 10 top B2B influencer marketing subject matter experts to share their insight specifically about…

The Vast Majority of CMOs Expect Their MarTech Spend to Grow 2023 marketing technology spending represented some 30 percent of overall marketing budgets, a figure that was up from the 24 percent seen in 2022, having overtaken staffing and labor…

A Thanksgiving Ode to B2B Marketing In this season of thanks, we pause and reflect, On journeys in marketing, with due respect. From boardrooms to webinars, strategies unfurl, In the bustling world of B2B’s swirl. With gratitude, we think of…

Boost Your Website’s Performance with Elfsight: A Powerful Tool for Online Success 1. Introduction to Elfsight: A Powerful Tool for Online Success In the highly competitive world of online business, having a high-performing website is crucial for success. With so…

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have…

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report, there’s no better…

B2B Tech Decision-Makers Look for Content to Inform Them of Industry Trends 67 percent of B2B technology buying decision-makers have said that finding trend data was the top reason they engaged with content, with 39 percent having done so to…

As November marches ahead towards 2024, so to do exciting new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personalization, the industry…

When Lee Odden asked me to lead the team at TopRank Marketing, I barely hesitated. It’s an exciting time to be a B2B marketer. I can’t wait to lead our team to new heights. What makes B2B marketing special right…

What Makes B2B Tech Buyers Distrust Brands? [Report] 42 percent of B2B technology buying decision-makers have said that providing case studies was the top way that B2B marketers could build trust with them, with 35 percent pointing to providing current…

Which Core B2B Marketing Responsibilities Have Most Increased in Importance? [Study] Analytics and performance measurement has seen the greatest increase in importance among the key marketing responsibilities of B2B marketers, followed by content development and distribution, with lead generation holding…