Category News

How to Measure B2B Influencer Marketing ROI

Are you feeling the pressure to prove your marketing team’s ROI? If so, you’re in good company. In our 2023 B2B Influencer Marketing Report, 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Of them,…

What to Look For in an SEO Analysis of a Website

Conducting a thorough SEO analysis of a website provides much more than a list of keywords. An in-depth examination of your SEO strategy helps enhance every aspect of your brand’s marketing. It provides deep insights into what your ideal audience…

How to Find the Right B2B Influencer Mix to Succeed in 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. This relationship leverages the trust and respect influencers have cultivated to turn potential customers into engaged brand advocates. Success, however, is not guaranteed. Our…

7 Steps to Developing an SEO Process in B2B Marketing

When developing content optimized for search, the basic advice to write helpful content is a good place to start. But holistic SEO involves much more than simply writing. Any B2B marketer looking to rank for competitive keywords should invest the…

Rethinking Marketing Search and Promotion with Pinterest

How is your business using Pinterest? Surprised I’m asking? It’s time to give Pinterest a second look. Over 450 million active users is no small number. Plus, it’s not just for women anymore. Male users increased 40% year-over-year. These are…

The Rise of Global SEO: Expanding Your Scope

Global search engine optimization is the process of optimizing a website for search performance all over the world. As you might expect, this can be quite involved. Paying attention to the global performance of keywords you’re trying to rank for…