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Let me know if this sounds familiar: You’re drafting a masterful thought leadership piece and want to back up your thesis with a strong data point. After a bit of searching, you find the perfect one! But when you click…

Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities.  Both audiences seek value, with a strong emphasis on trust, credibility, and social proof. They are actively engaged online and respond well to relevant, high-quality content.…

What is B2B influencer marketing?  I get asked this question quite often. Especially by non-marketers, who have the assumption I work with a Kardashian selling makeup.  Let’s begin with the distinction between B2B and B2C influencer marketing. A slightly more…

The inner workings of the Google search algorithm have long been considered one of the great mysteries in digital marketing.  Specific ranking factors, and how they are weighted, can be difficult to nail down due to the complexity, dynamism and…

Q: Why did one little piggy’s business do much better than the others? A: He had a good go-to-market strategy. All jokes aside, a solid go-to-market (GTM) strategy can make the difference between a successful product launch and a misfire.…

As someone who’s been working in the field for more than a decade, I can tell you first-hand: content marketing is in a constant state of change. That’s exactly what makes it so exciting as a profession. No two days…

The concept of a marketing funnel is one of the core differentiators between B2B marketing and B2C marketing.  This audience-centered model creates a tangible and visual depiction of the long and complex nature of B2B purchase cycles, while also providing…

It’s a content marketing quandary: case studies are widely considered the most effective and impactful B2B content format, but very few of them are actually all that good. When you are able to share a true story of your product…

B2B video marketing has emerged as a powerful strategy for engaging with business decision makers and driving business growth. By incorporating video into your B2B marketing strategy, you can effectively communicate your brand message, nurture leads, and establish your company…