A Complete Guide to Using Original Research to Elevate B2B Content Marketing
Let me know if this sounds familiar: You’re drafting a masterful thought leadership piece and want to back up your thesis with a strong data point. After a bit of searching, you find the perfect one! But when you click…
SEO in 2025: Adapting to Google’s New Reality
In the latter half of 2023 and throughout 2024, the SEO landscape has been thrown into upheaval. Monumental updates and changes have left many small- and mid-size websites reeling, especially in niches where they once outperformed larger competitors. The reality…
Try These 7 B2C Influencer Marketing Tactics for B2B Success
Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities. Both audiences seek value, with a strong emphasis on trust, credibility, and social proof. They are actively engaged online and respond well to relevant, high-quality content.…
Content Localization Tips From the Experts
Content localization can be a time-consuming, research-intensive process, which is probably why it’s often overlooked — even by big brands that otherwise have highly robust and effective SEO strategies in place. But that’s also what could make it such a…
Here’s How 11 Expert Marketers Define B2B Influencer Marketing
What is B2B influencer marketing? I get asked this question quite often. Especially by non-marketers, who have the assumption I work with a Kardashian selling makeup. Let’s begin with the distinction between B2B and B2C influencer marketing. A slightly more…
How Strong SEO Strategies Will Boost Your Lead conversion
Whether you work at an agency or you’re managing a marketing budget in-house, you’ve probably had the classic debate before: do you focus on organic lead cultivation through SEO or try to generate as many leads as possible with aggressive…
Should You Develop a Microsite for SEO? Learn Why and How
If you’re searching for Nike shoes, you might go to Nike.com and browse. But what if you want to know more about Nike as a company? Say you wanted to research their sustainability commitments and practices before you buy your…
The Big Guide to Organic Social Media Marketing
Do you want to be the Dollar Shave Club of B2B marketing on social media? In a market filled with countless razor companies, the brand found a way to stand out, building a strong online community and achieving significant growth…
TopRank Marketing and Sprinklr Win a Prestigious 2024 Content Marketing Award
New York, NY USA — The Content Marketing Institute (CMI) just announced TopRank Marketing and Sprinklr won a 2024 Content Marketing Award for “Across the Socialverse 2023: B2B Social Influence.” The Content Marketing Awards, presented each year by CMI, is…
Fractal Bitcoin: A Misleading Affinity
Fractal Bitcoin is a recently launched project that bills itself as “the only native scaling solution completely and instantly compatible with Bitcoin. In essence it is a merge mined system portraying itself as a second layer sidechain for Bitcoin, where…
Louisiana State Government Now Accepts Bitcoin Lightning As Payment
Louisiana State Treasurer, John Fleming, M.D. has announced that the state government will now accept Bitcoin, Bitcoin Lightning Network, and USD Coin, as a valid form of payment for state services. The first cryptocurrency payment was made to the Louisiana Department of…
Donald Trump Makes Historic Bitcoin Payment At PubKey
Today, history was made as President Donald Trump became the first US president to make a Bitcoin payment. WATCH: 🇺🇸 DONALD TRUMP MAKES FIRST #BITCOIN TRANSACTION AT NYC BAR pic.twitter.com/rAjae6agH1 — Bitcoin Magazine (@BitcoinMagazine) September 18, 2024 The former President…
Key Battleground State Pennsylvania Hosts Day Five of the America Loves Crypto Tour
On a cool autumn evening in Philadelphia, PA, more than just crypto bros showed up in The City of Brotherly Love to show their support for Bitcoin and crypto on the fifth stop on the America Loves Crypto tour. A…
Samourai Developers Appear Together In Court For First Time At Status Conference
Today, Samourai Wallet developers Keonne Rodriguez and William Lonergan Hill appeared together in court in the Southern District of New York for a status conference. This was the first time the two made a public appearance together since the US…
REGULATING BITCOIN AND CRYPTO IN NIGERIA: CROSSROADS BETWEEN CAPITAL CONTROL AND FINANCIAL FREEDOM
The ascent of Bitcoin and digital assets has sparked a classic battle, with governments acting as vigilant hawks, trying to control a technology that is as nimble and elusive as a gazelle darting across the savanna of decentralization. In Nigeria,…
Bitcoin and Crypto Voters Make Their Voices Heard at America Loves Crypto Stop in Wisconsin
On the heels of tour stops in Arizona, Nevada and Detroit, the America Loves Crypto tour rolled into Wisconsin on Friday, September 13, where local Bitcoin and crypto voters in the state rallied in support of pro-crypto candidates for the…
The Financial Anarchist Manifesto
This article is featured in Bitcoin Magazine’s “The Privacy Issue”. Subscribe to receive your copy. “Anarchy is order; government is civil war.” – Bellegarrigue The advent of decentralized money gave rise to an intriguing cognitive bias among early adopters. Bitcoin’s…
MicroStrategy Announces $700 Million Raise To Redeem Senior Secured Notes and Buy Bitcoin
MicroStrategy, a leading business intelligence and Bitcoin development company, has announced a proposed private offering of $700 million in convertible senior notes, due 2028. The offering will be made to institutional buyers under Rule 144A of the Securities Act. The…