Generative Engine Optimization (GEO): A Marketing Primer
The new era of search is here. Artificial intelligence is unlocking new ways for people to find information and solve problems, with greater speed and confidence than ever before. AI-powered engines and platforms are fundamentally changing the nature of online…
A Complete Guide to Using Original Research to Elevate B2B Content Marketing
Let me know if this sounds familiar: You’re drafting a masterful thought leadership piece and want to back up your thesis with a strong data point. After a bit of searching, you find the perfect one! But when you click…
SEO in 2025: Adapting to Google’s New Reality
In the latter half of 2023 and throughout 2024, the SEO landscape has been thrown into upheaval. Monumental updates and changes have left many small- and mid-size websites reeling, especially in niches where they once outperformed larger competitors. The reality…
Try These 7 B2C Influencer Marketing Tactics for B2B Success
Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities. Both audiences seek value, with a strong emphasis on trust, credibility, and social proof. They are actively engaged online and respond well to relevant, high-quality content.…
Content Localization Tips From the Experts
Content localization can be a time-consuming, research-intensive process, which is probably why it’s often overlooked — even by big brands that otherwise have highly robust and effective SEO strategies in place. But that’s also what could make it such a…
Here’s How 11 Expert Marketers Define B2B Influencer Marketing
What is B2B influencer marketing? I get asked this question quite often. Especially by non-marketers, who have the assumption I work with a Kardashian selling makeup. Let’s begin with the distinction between B2B and B2C influencer marketing. A slightly more…
How Strong SEO Strategies Will Boost Your Lead conversion
Whether you work at an agency or you’re managing a marketing budget in-house, you’ve probably had the classic debate before: do you focus on organic lead cultivation through SEO or try to generate as many leads as possible with aggressive…
Should You Develop a Microsite for SEO? Learn Why and How
If you’re searching for Nike shoes, you might go to Nike.com and browse. But what if you want to know more about Nike as a company? Say you wanted to research their sustainability commitments and practices before you buy your…
The Big Guide to Organic Social Media Marketing
Do you want to be the Dollar Shave Club of B2B marketing on social media? In a market filled with countless razor companies, the brand found a way to stand out, building a strong online community and achieving significant growth…
The Next Decade, Part 3: The Road Blocks(And Roads Around?)
Bitcoin Banks (or Binks). It’s happening. Guaranteed. Done deal. In the bag. It’s just a question of when? Germany cleared banks to custody and handle Bitcoin and Bitcoin accounts for customer starting 2020. Who will be the first? This is…
I Still Don’t Like Tether (USDT) On Bitcoin And Lightning
Follow Frank on X. The news of USDT (Tether) coming to Bitcoin and Lightning via Taproot Assets has been met with various reactions. Some believe it’s good for Bitcoin (most, actually, based on a small survey I conducted on X; yes,…
Amboss CEO Talks Growth Of The Bitcoin Lightning Network, Tether (USDT) On Lightning
Founder: Jesse Shrader and Anthony Potdevin Date Founded: March 2021 Location of Headquarters: Nashville, TN Number of Employees: 10 Website: Public or Private? Private Jesse Shrader thinks that this will be an important year for the Lightning Network. With…
The Next Decade, Part 2: The Road Ahead
We’re already starting to see the seeds of second layer potential develop from the base layer primitives that have been added or optimized in the first decade. Lightning, while still subject to some pretty big limitations, is really starting to…
Mastering Bitcoin On-Chain Data
Bitcoin’s price movements dominate headlines, but the real story of BTC lies beneath the surface. Beyond technical analysis and price speculation, on-chain data offers an unparalleled view of supply, demand, and investor behavior in real time. By leveraging these insights,…
The Next Decade, Part 1: The Road Behind
It’s a new year, and with that new year come all the normal social media circle jerking centered around predictions of “what will happen in 2020!” I wanted to extend that out a bit, and look at the next decade.…
BitVM Just Got A Massive Upgrade
The introduction of BitVM smart contracts has marked a significant milestone in the path for scalability and programmability of Bitcoin. Rooted in the original BitVM protocol, Bitlayer’s Finality Bridge introduces the first version of the protocol live on testnet, which…
Bitcoin Banks: We Should Build Them Ourselves
Bitcoin banks are going to happen. We already have a few of them. We’re going to have more of them. Existing legacy banks are going to start offering services. New banks are going to be founded around Bitcoin. This is…
Galoy Launches Bitcoin-Backed Loan Software, Sets Groundwork For Open-Source Banking
Founder: Nicolas Burtey Date Founded: September 2019 Location of Headquarters: United States Number of Employees: 11 Website: Public or Private? Private Last week, Galoy launched Lana, software that enables banks to accept bitcoin as collateral for loans. Lana helps…