Generative Engine Optimization (GEO): A Marketing Primer
The new era of search is here. Artificial intelligence is unlocking new ways for people to find information and solve problems, with greater speed and confidence than ever before. AI-powered engines and platforms are fundamentally changing the nature of online…
A Complete Guide to Using Original Research to Elevate B2B Content Marketing
Let me know if this sounds familiar: You’re drafting a masterful thought leadership piece and want to back up your thesis with a strong data point. After a bit of searching, you find the perfect one! But when you click…
SEO in 2025: Adapting to Google’s New Reality
In the latter half of 2023 and throughout 2024, the SEO landscape has been thrown into upheaval. Monumental updates and changes have left many small- and mid-size websites reeling, especially in niches where they once outperformed larger competitors. The reality…
Try These 7 B2C Influencer Marketing Tactics for B2B Success
Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities. Both audiences seek value, with a strong emphasis on trust, credibility, and social proof. They are actively engaged online and respond well to relevant, high-quality content.…
Content Localization Tips From the Experts
Content localization can be a time-consuming, research-intensive process, which is probably why it’s often overlooked — even by big brands that otherwise have highly robust and effective SEO strategies in place. But that’s also what could make it such a…
Here’s How 11 Expert Marketers Define B2B Influencer Marketing
What is B2B influencer marketing? I get asked this question quite often. Especially by non-marketers, who have the assumption I work with a Kardashian selling makeup. Let’s begin with the distinction between B2B and B2C influencer marketing. A slightly more…
How Strong SEO Strategies Will Boost Your Lead conversion
Whether you work at an agency or you’re managing a marketing budget in-house, you’ve probably had the classic debate before: do you focus on organic lead cultivation through SEO or try to generate as many leads as possible with aggressive…
Should You Develop a Microsite for SEO? Learn Why and How
If you’re searching for Nike shoes, you might go to Nike.com and browse. But what if you want to know more about Nike as a company? Say you wanted to research their sustainability commitments and practices before you buy your…
The Big Guide to Organic Social Media Marketing
Do you want to be the Dollar Shave Club of B2B marketing on social media? In a market filled with countless razor companies, the brand found a way to stand out, building a strong online community and achieving significant growth…
Wyoming Introduces Bitcoin Strategic Reserve Bill
Looking to cement Wyoming’s position at the forefront of Bitcoin innovation, freshman Representative Jacob Wasserburger (@jacob4wyoming) has introduced the “State Funds-Investment in Bitcoin Act” (HB0201), a bill aimed at creating a Bitcoin Strategic Reserve for the state. Following the footsteps…
President Trump Has Got A Bold Vision For Bitcoin In America
Follow Casey on X. With his return to the presidency, Donald Trump has positioned himself as a key figure in the Bitcoin conversation. His keynote at Bitcoin 2024 laid out ambitious plans for integrating Bitcoin into the U.S. economy, making…
Treat Bitcoin As A Tool, Not A Cult
Follow Frank on X. I was recently a guest on the Mr. M podcast, where the host, Maurizio (Mr. M), and I discussed many of the realities of investing in bitcoin that often aren’t discussed with enough nuance. For context,…
Coinbase’s Bitcoin Loans Are Not What They Seem
Follow me on X for more Bitcoin L2 alpha @GuerillaV2 Earlier today, Coinbase announced the launch of “Bitcoin-Backed Loans” using Base, its native blockchain. But there’s one problem. (Actually, two.) These loans are not backed by Bitcoin, nor are they…
What Bitcoin Price History Predicts for February 2025
As the Bitcoin market steps into 2025, investors are keenly analyzing seasonal trends and historical data to predict what February might hold. With Bitcoin’s cyclical nature often tied to its halving events, historical insights provide a valuable roadmap for navigating…
US Government To Release Half Its Bitcoin Intended for Trump’s Strategic Reserve
Follow Nikolaus On 𝕏 Here For Daily Posts Earlier this morning, the U.S. government announced via a court document that stolen bitcoin from the Bitfinex hack in 2016 should be returned to the exchange in-kind. This bitcoin, as seen publicly…
Bitcoin Miners, Economic Irrationality Can Be Fatal
Some miners at OCEAN have started making use of the Coin Age Priority algorithm during block template construction using DATUM. Originally, Bitcoin Core originally selected transactions to include in blocks based on what they had seen first in their mempool.…
How Should Bitcoiners View Quantum Computing?
In the early 2020s, quantum computing hit the public spotlight as a potential threat to Bitcoin. Relying on SHA-256 cryptographic hash function for its proof-of-work network consensus, Bitcoin’s value is predicated on computational power. If there is a technology that…
Bitcoin DeFi Is Finding Product-market Fit With Runes
Over the past year, the Bitcoin Renaissance has brought significant attention to BTCfi, or “Bitcoin DeFi” applications. Despite the hype, very few of these applications have delivered on their promises or managed to retain a meaningful number of “actual” users.…