Generative Engine Optimization (GEO): A Marketing Primer
The new era of search is here. Artificial intelligence is unlocking new ways for people to find information and solve problems, with greater speed and confidence than ever before. AI-powered engines and platforms are fundamentally changing the nature of online…
A Complete Guide to Using Original Research to Elevate B2B Content Marketing
Let me know if this sounds familiar: You’re drafting a masterful thought leadership piece and want to back up your thesis with a strong data point. After a bit of searching, you find the perfect one! But when you click…
SEO in 2025: Adapting to Google’s New Reality
In the latter half of 2023 and throughout 2024, the SEO landscape has been thrown into upheaval. Monumental updates and changes have left many small- and mid-size websites reeling, especially in niches where they once outperformed larger competitors. The reality…
Try These 7 B2C Influencer Marketing Tactics for B2B Success
Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities. Both audiences seek value, with a strong emphasis on trust, credibility, and social proof. They are actively engaged online and respond well to relevant, high-quality content.…
Content Localization Tips From the Experts
Content localization can be a time-consuming, research-intensive process, which is probably why it’s often overlooked — even by big brands that otherwise have highly robust and effective SEO strategies in place. But that’s also what could make it such a…
Here’s How 11 Expert Marketers Define B2B Influencer Marketing
What is B2B influencer marketing? I get asked this question quite often. Especially by non-marketers, who have the assumption I work with a Kardashian selling makeup. Let’s begin with the distinction between B2B and B2C influencer marketing. A slightly more…
How Strong SEO Strategies Will Boost Your Lead conversion
Whether you work at an agency or you’re managing a marketing budget in-house, you’ve probably had the classic debate before: do you focus on organic lead cultivation through SEO or try to generate as many leads as possible with aggressive…
Should You Develop a Microsite for SEO? Learn Why and How
If you’re searching for Nike shoes, you might go to Nike.com and browse. But what if you want to know more about Nike as a company? Say you wanted to research their sustainability commitments and practices before you buy your…
The Big Guide to Organic Social Media Marketing
Do you want to be the Dollar Shave Club of B2B marketing on social media? In a market filled with countless razor companies, the brand found a way to stand out, building a strong online community and achieving significant growth…
Legacy Media’s Transformation: Why Evolution Beats Extinction
Follow Kristyna on X. As a PR professional with over a decade of experience, I’ve witnessed firsthand the changing landscape of media. And let’s be honest: the claim that “legacy media is dead” feels more like a provocative headline than an accurate…
Jason “Spaceboi” Lowery’s Bitcoin “Thesis” Is Incoherent Gibberish
Jason Lowery’s Softwar “thesis” is a complete joke. It is a mix of incoherent, and subtly so, argumentation about cybersecurity and a repackaging of old topics of discussion that were thoroughly explored a decade before Jason Lowery became a name…
Gary Gensler’s Departure Is No Triumph For Bitcoin
Follow Aaron on Nostr or X. As I’ve explained previously, I don’t think Donald Trump actually gives a damn about Bitcoin; at best, he’s a shitcoiner who wants in on the scam. Having said that, it is fair to say…
Want Greater Bitcoin Adoption? Engage With Your Government.
It’s been a good week for Bitcoin and its status in the eyes of federal deposit insurance corporations. (Well, there’s a weird sentence I never thought I’d write.) On Tuesday, the anti-crypto U.S. Federal Deposit Insurance Corporation (FDIC) Chairman, Martin…
Microsoft Should Buy $78 Billion Worth of Bitcoin
As someone who has used Microsoft products my whole life, it pains me to see they are fumbling the bag on Bitcoin. The company’s $78 billion in cash reserves are losing value daily. Meanwhile, they stubbornly refuse to follow MicroStrategy’s proven…
Bitcoin Nears $100,000 As Trump Council Expected To Implement BTC Reserve
Follow Nikolaus On X Here What an enormous day it has been today. Gary Gensler officially announced that he is stepping down from his position as Chairman of the Securities and Exchange Commission (SEC), and minutes later, Reuters reported that…
Bitcoin Boosts MicroStrategy (MSTR) to Higher Trading Volume Than Tesla and Nvidia
Follow Nikolaus On X Here Today, MicroStrategy (MSTR) surpassed a $100 billion market cap to become the 93rd largest publicly-traded company in the U.S. At the time of writing, MSTR has done more trading volume than both stock giants Tesla…
JIPPI IS POKÉMON GO FOR BITCOIN
Today’s modern Bitcoin exchanges have drastically improved access to Bitcoin ownership in 2024. Gone are the days of janky peer-to-peer (P2P) trade forums and questionably secure early exchanges like Mt Gox. Instead, a legion of Bitcoin on-ramps focused on superior…
US Strategic Bitcoin Reserve FOMO Is Being Horribly Oversold
Let’s get one thing out of the way – The United States already holds more bitcoin than any government in the world. Follow Rizzo on X. https://x.com/pete_rizzo_/ While this data is true, you wouldn’t exactly know this from the obscene…